Intelligent
Marketing Solutions
Creating Investor Awareness through Focused Campaigns
We focus on creating investor awareness by posting featured articles on a strategic publishing partner’s site. The articles help create additional investor education, exposure, and dialogue specific to a sector with native as well as social amplification. We aim at educating investors about various growth opportunities they can avail in specific sectors through the launching of awareness and list-building campaigns. We retarget users based on actions they have or have not taken after reading a featured article. For instance, investors who have taken action are retargeted with sequential campaign content, whereas investors who have not taken desired actions are targeted to re-read the initial featured article.
Our focused campaigns help increase awareness/knowledge about the sector and the investment opportunities available, create additional exposure on relevant high authority publications, and drive investor activity. We add new investors into the campaign funnel whilst pushing existing investors gained from earlier campaign steps to take action. We provide our clients with actionable insights to help them react to changing market dynamics within the constraints of their budget.
Showing Viable Growth Paths to your Customers
In recent years, the engagement opportunities for customers comprising stages such as awareness, consideration, and activation have expanded dramatically and become more complex. The markets have continued to increase in value and offer myriad opportunities. We help your customers navigate the fast-changing market by offering actionable insights.
With Canterbury Marketing Group as your partner, you and your end customers can make smart investment decisions in an otherwise volatile and highly competitive market.